Member retention and at-risk member recovery
The average gym loses 50% of new members in the first 90 days. They stopped showing up, felt embarrassed, and quietly cancelled. No one reached out. No one noticed.
Members who used to come 4 times a week now come once every two weeks. Attendance is the leading indicator of cancellation. You are not watching it.
No one has time to look at an attendance report and call 15 at-risk members. So you lose people you could have kept with a single message.
Churn Shield tracks every check-in. When attendance drops, the system automatically sends a personal-feeling check-in — a message that acknowledges their busy schedule and offers a solution.
New members get a structured 30-day onboarding sequence. A welcome, a 7-day check-in, a 30-day milestone celebration, and a 60-day retention touchpoint. This doubles first-year retention.
Members absent 14 days receive a genuine win-back message. Not a guilt trip. A specific invitation back with something worth returning for.