Back-in-stock alerts and personalized reorder campaigns
A customer asks for something out of stock. You say it is coming next week. They nod and leave. You never got their number. They bought it on Amazon that night.
You run a sale and email your full list. 12% open rate. Most of your customers never see it. The email landed in promotions.
You know which products sell out every season and which customers buy them. But there is no automated way to alert those specific customers when stock returns.
When a customer asks about an out-of-stock item, staff captures their info in 10 seconds. The moment inventory updates, the system texts everyone waiting — before it sells out again.
Purchase patterns are tracked. Customers who bought a seasonal item last year receive a personalized text when that item is back — before you announce it publicly.
For clearance and end-of-season sales, the system targets customers who showed interest in full-price items and notifies them when the price drops.